intent mapping
we reverse-engineer the questions, comparisons, and “is this worth it” searches your buyer runs — then build a topic map ranked by how close each is to a trial.
content marketing & seo · bellingham, wa
the content desk for b2b software that's done shouting into the void.
we plan, write, and optimize long-form articles, case studies, and SEO strategies that earn their rankings — and the occasional “wait, your blog is actually good?” from a prospect mid-trial.
how the relationship works
most agencies sell you a word count. we sell you a position — the search result your buyer trusts enough to stop scrolling and start a trial.— the only pitch we've ever needed
what “long-form” means around here
real SMEs, real sentences
every feature starts with a recorded interview with someone who actually ships the product — no paraphrased AI soup.
2,400
words in a typical Thornwood feature, because thin content ranks exactly like it deserves to.
intent before ink
we map what your buyer actually types into search before a single sentence gets drafted. keywords serve the reader, not the other way round.
the method, minus the mystique
five moving parts, one editor who keeps them honest.
SME interviews
30 minutes with your product lead beats 3 hours of us guessing. we record it, mine it, and quote it.
drafting
structured, skimmable, and written in your voice — not the beige house style of “thought leadership.”
on-page SEO
titles, headers, internal links, and schema sorted before it ships. no “we'll optimize later.”
the editorial calendar
a living plan that tells you what publishes, when, and why — so your content stops being a quarterly panic and starts being a habit. you get it on day one, not month three.
questions you'd ask on the call anyway
the honest answers, pre-call.
turnaround
how fast do pieces actually ship?
a flagship feature runs about two weeks: interview in week one, draft and SEO pass in week two, with two revision rounds baked in. monthly engagements keep a rolling calendar, so there's always something in the pipe.
voice
do you write in our voice or yours?
yours — sharpened. we build a short voice guide from your existing best content and your founder's own words, then write to it. if a sentence sounds like a press release, we delete it and start over.
scope
is this just blog posts?
no — blog posts are the warm-up. we write case studies, comparison pages, pillar guides, and the full SEO content strategy that decides which of those is even worth your budget. and if the draft misses the brief, you don't pay for a redo; the revisions are already in the price.
a note from the desk
a small desk on railroad ave, allergic to filler.
I started Thornwood after one too many “content calendars” that were really just spreadsheets of hopeful guesses. We're a tight editorial shop in Bellingham, WA that treats B2B software content like it's going on a magazine cover — because for your buyer's next search, it basically is.
10–4
mon–fri, when the desk is open (pacific time)
2 days
how quickly a new-business email meets a human reply
0
first drafts we'll ever hand you written by a robot
1015
railroad ave, unit 404 — coffee's on if you're nearby
the one-off
from $1,450a single flagship article or case study — SME interview, intent-mapped outline, full draft, on-page SEO, and two revision rounds. perfect for a first date.
editorial engagement
from $4,800/moour most-booked. three to four pieces a month, a living calendar, on-page optimization, internal linking, and a monthly rankings read-out. one editor who knows your account cold.
strategy sprint
$6,200a full SEO content strategy and six-month roadmap: topic clusters, priority keywords, competitor gaps, and a publish plan you could run without us (but probably won't want to).