services · content & seo for b2b software
no thousand-word treadmill, no mystery retainer. everything below has a price, a page count, and an owner — one editor who stays on your account from brief to byline.
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in every price below, no asterisk
30 minutes with someone who ships your product. we mine it for the stuff a competitor can't copy.
revision rounds baked into every quote — because a first draft is a conversation, not an invoice dispute.
titles, headers, internal links, and schema sorted before it goes live — never a “phase two” upsell.
the catalog · six ways to work together
a flagship, ~2,400-word piece built around a real search your buyer runs before a trial. intent-mapped outline, SME interview, full draft in your voice, on-page SEO — the kind of article that makes a prospect say “wait, your blog is actually good?”
the proof your sales team keeps asking for. we interview your customer and your account lead, pull the before-and-after that actually moved, and write it as a story with a number in it — not a logo wall with a quote glued on.
“you vs. the incumbent” searches are pure bottom-funnel gold, and most of them are won by whoever writes the fairest page. we build the honest one — real trade-offs, no straw men — that ranks because it earns the click’s trust.
the definitive, 4,000-plus-word resource a whole topic cluster can link back to. this is the page that tells search engines you own the subject — and tells your buyer they can stop opening tabs. interviews with two or three of your SMEs feed it.
before you spend another dollar on words, buy the map. a full SEO content strategy and six-month roadmap: topic clusters, priority keywords, competitor gaps, and a publish plan you could run without us — though most people, having seen it, would rather we drove.
the whole desk, on retainer. three to four pieces a month, a living calendar you get on day one, rolling on-page optimization, internal linking, and a monthly rankings read-out — so content stops being a quarterly panic and becomes a habit. one editor who knows your account cold.
the boring-but-fair part
one-off pieces are quoted up front and billed 50% to start, 50% on delivery — the number you see is the number you pay. monthly engagements invoice at the top of each month, and the first three months give us a fair runway before it flips to month-to-month. no auto-renew traps, no “strategy fee” hiding in the footnotes. if a draft misses the brief, the two revision rounds are already yours — you never pay for a redo.
the à la carte shelf
hand-built explainer graphics or flow diagrams drawn to match your brand — the kind readers actually screenshot.
the full cleaned-up SME transcript, yours to re-use for sales decks, support docs, or the next piece.
an aging post that used to rank? we re-interview, re-optimize, and republish it so it climbs back.
one feature, carved into a LinkedIn thread, a newsletter cut, and three pull-quote graphics.
a plain-English email every month: what moved, what didn’t, and what we’re publishing next because of it. no 40-slide dashboard you’ll never open — just the three numbers that matter and the plan they point to. included at no charge for editorial-engagement clients.
the fastest route to a quote
tell us what you’re trying to rank for and we’ll point you at the right piece — or tell you honestly if now isn’t the moment to spend. no deck, no “discovery questionnaire,” no twelve-email volley before a human says hello.
